Data Driven Design Sprint - Agile UX Design The Data Driven Design Sprint was a one-day workshop focused on learning and practicing design decision-making based on real customer data.
Data collected from the user interview translated into a persona that would guide the design of the app. We were designing for this user. Our goal was to solve their problem.
Our persona was named Kristy. She was a social busy grandma that needed a way to plan an interaction with her grandson.
My team collaborated on the different opportunities and challenges of the design problem.
We referred back often to our persona and user data to ensure that any design goals for the app would indeed by solving the user problem.
With our design goal establish, we moved on to idea generation to start to give our goal shape.
The idea generation exercise lead my team to creative concepts that could solve our user problem.
In order to validate that my team's concept, we conducted an A/B Test. We sketched two different screens that were based on our concept.
We had the user walk through the interface telling us what they thought the interface would react and what different elements meant to them.